Marketing Microsites

Event-driven microsites for Just Eat's global campaigns. National Burger Day, Chinese New Year, holidays abroad. Each campaign was there to make noise: sometimes informational, sometimes educational, always built to go viral or give people something to talk about. Some tied back to ordering (e.g. Chinese New Year linking to top Asian restaurants in the UK). Sites stayed live for a while so we could collect data on how people used them, and that fed into future ideas and engagement.

Role/Contribution

I was global lead web developer. Campaigns weren't just UK: I worked on holidays and national events abroad, coordinating with offices in those markets and building alongside them. I was hands-on with development and dev decisions. Standout builds: an interactive world map with subtle animations that revealed each country's favourite food when clicked; Chinese New Year sites showing live order data for Asian food; National Burger Day and the "Did Somebody Say Just Eat?" campaign. Tech stack varied: plain HTML, CSS, and JavaScript for some; React for others. Turnaround was fast, and some went from brief to live in a few days.

Observability

Google Analytics and campaign tracking. We set up funnels ahead of time to measure engagement and spot where drop-offs happened. That data shaped how we tackled future microsites.

Performance

We had to make sure sites worked on devices on the go. That meant throttling during manual testing, and keeping images compressed so they weren't excessive or slow to load.

Testing

All manual. Sometimes spread across the marketing team depending on the campaign, but mostly developers. Sites were deployed via FTP.

Accessibility

Standard practices at the time (WCAG 2.1).

Outcome/Impact

Over 20 microsites built. Successful campaigns meant lots of engagement, and the learning from each fed into the next.